Salesforce

Lead record attributes reference

The following table lists the core attributes that can be mapped for Lead records in Salesforce. For details, see Lead in the Salesforce documentation.

Attribute Description

Email

The Lead’s email address.

This attribute is required.

Company

The Lead’s company name.

This attribute is required for Lead records.

Last name

The Lead’s last name.

This attribute is required.

Annual Revenue

The annual revenue for the Lead’s company.

City

The Lead’s city.

Clean Status

Indicates the record’s clean status compared with Data.com.

Values include: Matched, Different, Acknowledged, NotFound, Inactive, Pending, SelectMatch, or Skipped.

Company D-U-N-S Number

The Lead’s company DUNS number.

Country

The Lead’s country.

Country Code

The Lead’s country code.

D&B Company

The Lead’s D&B company number.

Data.com Key

The Lead’s contact ID in Data.com.

Description

A description of the Lead.

EmailBouncedDate

The date and time that an email bounced. Applies when bounce management is activated, and an email sent to the Lead bounced.

EmailBouncedReason

The reason that an email bounced. Applies when bounce management is activated, and an email sent to the Lead bounced.

Employees

The number of employees in the Lead’s company.

Fax

The Lead’s fax number.

First name

The Lead’s first name.

Geocode Accuracy

Accuracy level of the geocode for the address.

Individual ID

ID of the data privacy record associated with this Lead.

This field is available when Data Protection and Privacy in are enabled Salesforce.

Industry

The Lead’s industry.

Latitude

Used with Longitude to specify the precise geolocation of an address.

Acceptable values are numbers between –90 and 90 up to 15 decimal places.

Lead Source

The Lead’s source, e.g. Web, Phone Inquiry, Partner Referral, Purchased List, Other.

Longitude

Used with Latitude to specify the precise geolocation of an address.

Acceptable values are numbers between –180 and 180 up to 15 decimal places.

Mobile Phone

The Lead’s mobile phone number.

Owner ID

The ID of the Lead’s owner.

Phone

The Lead’s phone number.

Rating

The Lead’s rating, e.g. Cold, Warm, Hot.

Salutation

The Lead’s salutation.

State/Province

The Lead’s state or province.

State/Province Code

The Lead’s state or province code.

Status

The Lead’s status, e.g. Open, Working, Closed.

Street

The Lead’s street.

Title

The Lead’s job title.

Unread By Owner

If true, the Lead has been assigned but not yet viewed.

Website

The Lead’s website.

Zip/Postal Code

The Lead’s ZIP or postal code.