Lead record attributes reference
The following table lists the core attributes that can be mapped for Lead records in Salesforce. For details, see Lead in the Salesforce documentation.
Attribute | Description |
---|---|
The Lead’s email address. This attribute is required. |
|
Company |
The Lead’s company name. This attribute is required for Lead records. |
Last name |
The Lead’s last name. This attribute is required. |
Annual Revenue |
The annual revenue for the Lead’s company. |
City |
The Lead’s city. |
Clean Status |
Indicates the record’s clean status compared with Data.com. Values include: Matched, Different, Acknowledged, NotFound, Inactive, Pending, SelectMatch, or Skipped. |
Company D-U-N-S Number |
The Lead’s company DUNS number. |
Country |
The Lead’s country. |
Country Code |
The Lead’s country code. |
D&B Company |
The Lead’s D&B company number. |
Data.com Key |
The Lead’s contact ID in Data.com. |
Description |
A description of the Lead. |
EmailBouncedDate |
The date and time that an email bounced. Applies when bounce management is activated, and an email sent to the Lead bounced. |
EmailBouncedReason |
The reason that an email bounced. Applies when bounce management is activated, and an email sent to the Lead bounced. |
Employees |
The number of employees in the Lead’s company. |
Fax |
The Lead’s fax number. |
First name |
The Lead’s first name. |
Geocode Accuracy |
Accuracy level of the geocode for the address. |
Individual ID |
ID of the data privacy record associated with this Lead. This field is available when Data Protection and Privacy in are enabled Salesforce. |
Industry |
The Lead’s industry. |
Latitude |
Used with Longitude to specify the precise geolocation of an address. Acceptable values are numbers between –90 and 90 up to 15 decimal places. |
Lead Source |
The Lead’s source, e.g. Web, Phone Inquiry, Partner Referral, Purchased List, Other. |
Longitude |
Used with Latitude to specify the precise geolocation of an address. Acceptable values are numbers between –180 and 180 up to 15 decimal places. |
Mobile Phone |
The Lead’s mobile phone number. |
Owner ID |
The ID of the Lead’s owner. |
Phone |
The Lead’s phone number. |
Rating |
The Lead’s rating, e.g. Cold, Warm, Hot. |
Salutation |
The Lead’s salutation. |
State/Province |
The Lead’s state or province. |
State/Province Code |
The Lead’s state or province code. |
Status |
The Lead’s status, e.g. Open, Working, Closed. |
Street |
The Lead’s street. |
Title |
The Lead’s job title. |
Unread By Owner |
If true, the Lead has been assigned but not yet viewed. |
Website |
The Lead’s website. |
Zip/Postal Code |
The Lead’s ZIP or postal code. |