Lead record attributes reference

The following table lists the core attributes that can be mapped for Lead records in Salesforce. You can find more details in Lead in the Salesforce documentation.

Attribute Description

Attribute	Description
Email	The Lead’s email address. This attribute is required.
Company	The Lead’s company name. This attribute is required for Lead records.
Last name	The Lead’s last name. This attribute is required.
Annual Revenue	The annual revenue for the Lead’s company.
City	The Lead’s city.
Clean Status	Indicates the record’s clean status compared with Data.com. Values include: `Matched`, `Different`, `Acknowledged`, `NotFound`, `Inactive`, `Pending`, `SelectMatch`, or `Skipped`.
Company D-U-N-S Number	The Lead’s company DUNS number.
Country	The Lead’s country.
Country Code	The Lead’s country code.
D&B Company	The Lead’s D&B company number.
Data.com Key	The Lead’s contact ID in Data.com.
Description	A description of the Lead.
EmailBouncedDate	The date and time that an email bounced. Applies when bounce management is activated and when an email sent to the Lead bounces.
EmailBouncedReason	The reason that an email bounced. Applies when bounce management is activated and when an email sent to the Lead bounces.
Employees	The number of employees in the Lead’s company.
Fax	The Lead’s fax number.
First name	The Lead’s first name.
Geocode Accuracy	Accuracy level of the geocode for the address.
Individual ID	ID of the data privacy record associated with this Lead. This field is available when Data Protection and Privacy are enabled in Salesforce.
Industry	The Lead’s industry.
Latitude	Used with Longitude to specify the precise geolocation of an address. Acceptable values are numbers between `–90` and `90` up to `15` decimal places.
Lead Source	The Lead’s source, such as web, phone inquiry, partner referral, purchased list, other.
Longitude	Used with Latitude to specify the precise geolocation of an address. Acceptable values are numbers between `–180` and `180` up to `15` decimal places.
Mobile Phone	The Lead’s mobile phone number.
Owner ID	The ID of the Lead’s owner.
Phone	The Lead’s phone number.
Rating	The Lead’s rating, such as cold, warm, hot.
Salutation	The Lead’s salutation.
State/Province	The Lead’s state or province.
State/Province Code	The Lead’s state or province code.
Status	The Lead’s status, such as open, working, closed.
Street	The Lead’s street.
Title	The Lead’s job title.
Unread By Owner	If true, the Lead has been assigned, but hasn’t been viewed.
Website	The Lead’s website.
Zip/Postal Code	The Lead’s ZIP or postal code.

The Lead’s email address.

This attribute is required.

Company

The Lead’s company name.

This attribute is required for Lead records.

Last name

The Lead’s last name.

This attribute is required.

Annual Revenue

The annual revenue for the Lead’s company.

City

The Lead’s city.

Clean Status

Indicates the record’s clean status compared with Data.com.

Values include: Matched, Different, Acknowledged, NotFound, Inactive, Pending, SelectMatch, or Skipped.

Company D-U-N-S Number

The Lead’s company DUNS number.

Country

The Lead’s country.

Country Code

The Lead’s country code.

D&B Company

The Lead’s D&B company number.

Data.com Key

The Lead’s contact ID in Data.com.

Description

A description of the Lead.

EmailBouncedDate

The date and time that an email bounced. Applies when bounce management is activated and when an email sent to the Lead bounces.

EmailBouncedReason

The reason that an email bounced. Applies when bounce management is activated and when an email sent to the Lead bounces.

Employees

The number of employees in the Lead’s company.

Fax

The Lead’s fax number.

First name

The Lead’s first name.

Geocode Accuracy

Accuracy level of the geocode for the address.

Individual ID

ID of the data privacy record associated with this Lead.

This field is available when Data Protection and Privacy are enabled in Salesforce.

Industry

The Lead’s industry.

Latitude

Used with Longitude to specify the precise geolocation of an address.

Acceptable values are numbers between –90 and 90 up to 15 decimal places.

Lead Source

The Lead’s source, such as web, phone inquiry, partner referral, purchased list, other.

Longitude

Used with Latitude to specify the precise geolocation of an address.

Acceptable values are numbers between –180 and 180 up to 15 decimal places.

Mobile Phone

The Lead’s mobile phone number.

Owner ID

The ID of the Lead’s owner.

Phone

The Lead’s phone number.

Rating

The Lead’s rating, such as cold, warm, hot.

Salutation

The Lead’s salutation.

State/Province

The Lead’s state or province.

State/Province Code

The Lead’s state or province code.

Status

The Lead’s status, such as open, working, closed.

Street

The Lead’s street.

Title

The Lead’s job title.

Unread By Owner

If true, the Lead has been assigned, but hasn’t been viewed.

Website

The Lead’s website.

Zip/Postal Code

The Lead’s ZIP or postal code.