---
title: Connect customers to your application
description: PingOne SSO for SaaS Apps has several ways to connect customers to your application.
component: pingoneforenterprise
page_id: pingoneforenterprise:pingone_sso_for_saas_apps:p14saas_connect_customers_your_application
canonical_url: https://docs.pingidentity.com/pingoneforenterprise/pingone_sso_for_saas_apps/p14saas_connect_customers_your_application.html
revdate: May 11, 2023
---

# Connect customers to your application

PingOne SSO for SaaS Apps has several ways to connect customers to your application.

To connect a customer to your application, you first choose a connection method. When the customer has accepted the connection, you edit the connection to assign additional settings and verify or reconfigure the existing settings.

Choose the appropriate connection method for your application:

* SSO Self-Service widget

  Adding the single sign-on (SSO) *(tooltip: \<div class="paragraph">
  \<p>The process of authenticating an identity (signing on) at one website (usually with a user ID and password) and then accessing resources secured by other domains without reauthenticating.\</p>
  \</div>)* Self-Service widget is the easiest way to add customer connections to your Application Catalog app. For more information, see [Application Catalog app connection](p14saas_application_catalog_app_connection.html).

* Email Invitation

  You can send you customer an invitation email containing a link to PingOne for Enterprise to provide their SSO information. This is the best option if you can't use the Self-Service widget. For more information, see [Creating an invited SSO connection](p14saas_creating_invited_sso_connection.html).

* Customer Connection REST API

  If you want your customers to provide their information directly to your application without ever visiting PingOne for Enterprise, you can add connections using the Customer Connection REST API. You should only use the Customer Connection API in cases where sending the customer's administrative user to the PingOne for Enterprise portal isn't a viable option. For more information, see [Application Catalog app connection](p14saas_application_catalog_app_connection.html).

* Manual SAML connection

  You can add customer connections manually. You should only choose this method in circumstances, such as:

  * Your customer prefers that you manage their connection to your application.

  * A direct SAML connection to your application is all that your customer needs.

  * You anticipate connecting to a limited number of customers.

  * Your customer is not using PingOne for Enterprise.

See [Direct SAML connection](p14saas_direct_saml_connection.html) for more information.

* Configure a private application for a managed partner account

  If you have a PingOne SSO for SaaS Apps with Managed Accounts license, you can create a private connection for your partner accounts. After entering a partner account and adding an application, you'll configure the application connection from within the partner's account, rather than from your PingOne SSO for SaaS Apps account. For more information, see [Connect an application for a partner account](p14saas_connect_application_partner_account.html).

* PingOne Invited SSO

  Invited SSO accounts are PingOne for Enterprise accounts designed specifically for your customers who already have an identity provider (IdP) *(tooltip: \<div class="paragraph">
  \<p>A service that manages identity information and provides authentication services to relying clients or SPs within a federated or distributed network.\</p>
  \</div>)* set up and want to handle the application connection themselves. They can then use their Invited SSO account to add the connection to your application and configure an identity bridge to their IdP. For more information, see [Invited SSO](p14saas_invited_sso.html).